Each year Polypack attends Expo Pack Mexico, in the summer, to meet with customers and discuss our new end-of-line packaging machines. Unfortunately, this year, due to COVID-19 the show was cancelled. Polypack relies on these type of gatherings to communicate with new and potential customers in the field.
“Expo Pack Mexico is always a great gathering, we love to really wow our customers by bringing a unique machine. Our engineering team will fabricate a machine months in advance that anticipates market trends and generally streamlines processes. Our designers really look forward to the challenge. It allows them to think outside the box,” explains Vice President Sales and Marketing at Polypack.
This year, Polypack planned on bringing 2 machines total focused on the aseptic industry with integrated carry handles. Customers that are looking for a more economical way to provide a handle to end customers while maintaining the structural integrity of the bundle. With the machines built and running, the Polypack Sales team had to find another way to demo the new concepts to their audience. Luckily, Brian McCann, an over 20 year Polypack veteran was able to devise a unique solution, the first ever Polypack Live Virtual Show.
Not only would the team highlight the new concept machine, but they would also be able to demo other machines that were being fabricated in the shop.
“It isn’t uncommon for us to send and share videos with customers. Most of our client base is remote. Video ‘trial runs’ help customers envision what the end result will actually look like. The challenge for us was allowing our customers to be able to interact with us during our demo,” says McCann, “With a couple practice runs and some new equipment, we were able to get the ball rolling.”
The Virtual Show was very well-received by our attendees and will be a tool that all of our sales team members will use moving forward. Our US and France locations are constantly creating machines for our customers, the Virtual Show, now named “Access” can give clients a window into the variety of the machines Polypack offers.
Of course, Polypack will continue to attend trade shows in 2020 that are not affected by COVID-19, but it is important for us to make sure that we are keeping all parties involved protected while we adjust to the new normal.